San Mateo County-Created Resources

FACTSHEETS, Flyers, Postcards

Census 2020: What You Need to Know (Monolingual; 2 sided)
Provides an overview of Census 2020 (what, why, how, who, when).

Languages: English, Spanish, Chinese

Census 2020: What You Need to Know (Bilingual; 2 sided)
​Provides a quick overview of Census 2020 in English + another language.

Languages: Chinese, Russian, Spanish, Tagalog, Tongan

Everyone Counts Postcard

Includes key information about Census 2020, how to pledge to participate, and ways to support a complete count.

Language: English, Chinese, Spanish

Everyone Counts! Census 2020 Flipbook

Small flipbook designed for 4.5" x 5.5" printing, but can be printed at any size.  Each page covers specific questions or issues frequently raised, with lots of graphics, to make it very user-friendly.

Language: English



Census 101: Recorded Presentation (13 minutes)
Video presentation including an overview of Census 2020, what's at stake, and how we are ensuring a complete count in San Mateo County.

Languages: English, Chinese, Spanish

Census 2020: Community Presentation
Slide presentation providing Census 2020 overview for community residents.

Language: English

Census 2020: Partner Presentation
Slide presentation encouraging stakeholders to join Census 2020 complete count efforts.

Language: English

ICMA San Mateo County Presentation: Census 2020 - Building Civic Engagement and Community Networks
Educate, motivate, and activate your community through civic engagement ensuring that in the Census 2020 Everyone Counts!  

​Language: English


Census 2020: Your Voice Counts (430 words)
Explains why Census 2020 is important and encourages residents to participate.

Languages: English

Census 2020: What's at Stake (450 words)
Explains what at stake for San Mateo County residents in Census 2020.

Languages: English


Census 2020: The Faces of San Mateo County
Two videos featuring employees from San Mateo County showing their commitment to Census 2020 and why it is so important to our community to complete the survey.

San Mateo County Resident Testimonials about  Census 2020
Brief videos (~60 seconds) from county residents on the importance of participating in Census 2020.

Additional Videos

  1. Shape Your Future: The 2020 Census (U.S. Census Bureau)
  2. Census 2020: Stand Up For the Count (Ford Foundation)
  3. Census 2020 (Miami Dade TV)
  4. Count All Kids Census 2020
  5. What is the Census? (Naleo)


San Mateo County has not created any stand-alone posters yet, however we are co-branded on the following posters:

US Census Bureau Posters

Bay Area Counts 2020 (United Way)


Census 2020 Countdown Widget
Can be placed on a website as a reminder for Census 2020, and links back to the San Mateo County Census 2020 Webpage.

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Presentation or Tabling

Are you interested in having someone from our census team attend your event to provide information about Census 2020?  Please complete the form linked here.

Outreach Materials

Do you have an upcoming outreach event and would like Census 2020 materials to distribute?  Please fill out this form (with as much time in advance as possible).  Please note: we have limited amounts of some items and therefore they may not be available.

Resources Created by Other Organizations

Bay Area Counts 2020 (United Way) Materials

The United Way Bay Area's census campaign, known as Bay Area Counts 2020, has co-branded the following materials:

Print-Ready Materials

Bay Area Counts 2020 also created a variety of social-media ready images in .jpg format, in multiple languages, which are NOT co-branded.  Images have been created to fit: as an email banner, or as a post for facebook, instagram or LinkedIn.  The following languages are available:

NALEO Educational Fund

NALEO Educational Fund is the nation's leading non-profit, non-partisan organization that facilitates full Latino participation in the Americal political process. Below is a small sampling of their materials, you may go directly to their website to view the entire list of materials by clicking here.


United States Census Bureau

The United States Census Bureau offers materials about the 2020 Census that can be shared with the public and to help partners effectively engage their communities.  Below is a small sampling of their materials, you may go directly to their website to view the entire list of materials by clicking here.

Outreach Materials Created for Specific Audiences:

Public Service Announcements (PSAs / Videos):